We all love freedom, maybe not as much as money, but we love it nonetheless.
What is freedom? This word that many good men and women sacrificed their lives for.
If we don’t have the word freedom, can we still be free? If freedom is this, can freedom be that?
This brand is about freedom. From product design to marketing, freedom is at the heart of this endeavor. So, what is freedom?
To understand freedom, we must first understand music.
When we listen to music, we don't hear the entire piece at once; instead, we hear a sequence of musical notes played one after another. It is our brain that pieces all the musical notes together that makes music, music. The musical notes that we hear are real, and we can measure them; however, the combination of these notes that we call music is the product of our brain’s interpretation of the sound waves that travel to our ears. We think we are listening to what we are hearing, when in fact it is the process of our brain that we are experiencing. The same holds true for ideas.
Ideas are the products of the brain. Some, like country, are backed by story, while others, such as tomorrow, are based on our experience. Ideas feel real because we believe they are real; we believe they are real because they are the building blocks of our brain’s perception of reality — an imaginary world created and constantly updated by our brain. We are immersed in its presence, unaware of its influence, until we feel it.
When people agree with our brain's constructed reality, it validates the illusion, resulting in us feeling pleasant and rewarded. Conversely, when people challenge the world woven by our brain, it disrupts its equilibrium, leading us to feel discomfort and insecure.
As a living being, you don't always have control over how your brain reacts to certain ideas or music. But, you can always feel the effects they have on your body. You feel it, but the change itself is beyond your control. It is, therefore, self-evident that you are the one that feels the change, not the one that changes. Realize this, and you’ve found freedom.
What is freedom?
We have no idea. Figuratively and literally. Perhaps, this is what freedom is all about.
After all, what is freedom if we cannot be free from ideas?
